2015-10-13
PLAYBOY willno longer run nude pictures on the pages of the magazine, it hasbeen confirmed. The publication, which launched in 1953 and had itsheyday in the Sixties and Seventies, already made the move on itswebsite earlier this year - resulting in a leap in traffic fromfour million to almost 16 million unique users a month - and nowthe print version will follow suit in the hopes of boostingsales.
The idea was conceived by one of Playboy's top editors,Cory Jones, and pitched to Hugh Hefner himself at the Playboymansion. Hefner agreed, The New York Times reports, and as aresult next March will see the launch of a redesign that will stillfeature "women in provocative poses" but no full nudes.
"That battle has been fought and won," Scott Flanders, thecompany's chief executive, told The New YorkTimes by way of explanation. "You're now one clickaway from every sex act imaginable for free. And so it's just passéat this juncture."
The change will also be visible in the kind of shots used in themagazine, which are set to be "cleaner and more modern" using amore "intimate" and less produced style of shooting, akin to thoseseen on Instagram - and while there will still be a Playmate of theMonth, it's unclear whether the centrefold will continue toappear.
"Don't get me wrong. The 12-year-old me is verydisappointed in current me," Jones - whose idea the move was -added. "But it's the right thing to do."